Tomoko Yates Studio is a multidisciplinary design practice creating human-centered work across product, brand, and storytelling.

SERVICES —

Design direction
Website design
App design
Logo & Branding design
Strategic consulting
Cross-cultural consulting
· · 
Illustration
Hand lettering & calligraphy
Design mentoring and teaching

BRANDS —

Airbnb
Angi
Glossier
Mailchimp
T-Mobile
Etsy
Google
Tom Ford
Morgan Stanley
Chase
Zelle
SK-II
Delta airlines
....

ABOUT TOMOKO

Tomoko is a multidisciplinary designer and creative leader with nearly two decades of experience shaping thoughtful, human-centered experiences across product, brand, and storytelling. She has built and scaled digital products used by millions, most recently as a Staff Product Designer at Airbnb in New York, where she led complex, cross-functional initiatives and helped define high-impact user experiences.

Now based in Kobe, Japan, Tomoko runs the studio, collaborating with global clients and teams. Her work sits at the intersection of design, culture, and connection—bridging perspectives between the U.S. and Japan while crafting work that is both strategic and deeply human.

Alongside her professional practice, she is an artist and mother of two boys, often drawing inspiration from everyday moments of motherhood.

CONNECT

studio@tomokoyates.com
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