Airbnb
Product feature
Airbnb
Welcome Guide
Glossier
PDP Redesign
Glossier
Product design system
Etsy
Brand and product refresh
Original illustrations
Exhibited in Soho, NY 2017
Harlow
Branding and lettering
SK-II – Digital transformation
Product design & Art direction
Zelle banking
Brand and product activation
Hello, I’m Tomoko — a multidisciplinary designer crafting brand worlds through identity, digital experiences, storytelling, and art direction.
SERVICES —
Design direction
Creative direction
Product design
Logo & Branding design
Strategic consulting
Cross-cultural consulting
· ·
Illustration
Hand lettering & calligraphy
Design mentoring and teaching
BRANDS —
Airbnb
Angi
Glossier
Mailchimp
Equinox
T-Mobile
Etsy
Google
Tom Ford
Morgan Stanley
Chase
Zelle
SK-II
Delta airlines
…
ABOUT TOMOKO
I’m a designer and creative leader with nearly two decades of experience creating thoughtful, human-centered work across product, brand, and digital experiences. Most recently, I was a Staff Product Designer at Airbnb in New York and San Francisco, where I led complex cross-functional initiatives and high-impact user experiences. Previously, I built multidisciplinary teams at Angi, helped create a design system at Glossier, and led work for clients at agencies including Work & Co and Huge.
Now based in Kobe, I run my own studio, collaborating with global clients and teams. My work lives at the intersection of design, culture, and connection — bridging perspectives between the U.S. and Japan while creating work that feels both strategic and deeply human.
Alongside my professional practice, I’m also an artist and mother of two boys, often drawing inspiration from the quiet, everyday moments of motherhood.